The Audi R8 is a supercar with a cult fandom. After two decades, it was being retired. For its final film, we had our pick of the world’s
finest directors, our 17 million Instagram followers. Over a month, they decided shots, angles, maneuvers, music, and everything else.
Letting go of creative control has never been more fun.

First fans voted:

 

Then we got to work:

 

BTS