We brought an immersive experience to the world of Pokémon GO through a multi-month real-world/in-game hybrid campaign that climaxed with an Ultra Beast global takeover. Broken out into phases, we orchestrated a global alien invasion by working with influencers, circulating physical newspapers at newsstands, and taking over the Ovation Center in Hollywood and Somerset House in London through projection mapping.
AWARDS: 2023 Shorty Awards -Winner in LIVE EVENTS,
Gold in EXTENDED REALITY, Silver in IMMERSIVE, Bronze in GAMING
My Role: Art Director
CD: Allen Yu
Sr. CW: Johann Lopez
CW: Trevor Larson
Sr. AD: Greggy Adriano
EP: Jess Ambrose
Production: Media Monks