How do you explain concepts massive in scale and complexity? By scaling them down a little.
Well, a lot.
We created an entire miniature world called Electri+City to explain power generation and transmission at-scale. Then, we created a conversion-focused campaign in this world to make a complex business offerings feel simple. By combining clear messaging, and engaging visuals, we created an experience that educates decision-makers while guiding them toward action.
Check out the Landing Page
We even made a few videos… which is where the city really comes to life:
We also made a series of assets for use on various platforms.
The campaign performed better than any business campaign NRG has ever run. (statistics to back that up coming soon)
My theory is it was the unexpected and eye-catching visuals. But I may be biased.
Who said B2B had to be boring?
CD: Clarence Jessop
AD: Taylor Dahl
CW: Seth Mollerup