12 of 30 NBA teams have never won an NBA Championship.
To show their loyalty to the fans of all teams, Dick's is championing the non-champions.
(At the time of this campaign’s creation, there were 13 unlucky teams. Thank you to Toronto for giving the rest of us hope.)
These fans needed a cause to rally behind -- a mantra to represent their devotion:
T-shirts allow fans to represent their teams, and show solidarity with the other 12 franchises.