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13 of 30 NBA teams have never won an NBA Championship.
To show their loyalty to the fans of all teams,  Dick's is championing the non-champions.
 

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These fans needed a cause to rally behind -- a mantra to represent their devotion:

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T-shirts allow fans to represent their teams, and show solidarity with the other 12 franchises.

Art Director/Phoenix Suns Fan: Taylor Dahl
Copywriter/Denver Nuggets Fan: Tyler Archibald

My role: Concept. Art.  Reliving painful memories as a Suns fan.

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